Guide
How to make an effective launch video
Updated 24 October
In short
A good launch video is short (15 to 30 seconds), shows the real product in the first seconds, highlights two or three concrete benefits and ends with a clear call to action. It should exist in each network's format: 16:9, 9:16 or 1:1.
1. A simple five-part structure
Most effective launch videos follow the same flow:
- The hook (2 to 3 seconds): a short line that says what you bring.
- The real product: your site or app, on screen.
- Two or three benefits: what users gain, not a feature list.
- Proof it works everywhere: for example the mobile version.
- The call to action: where to go and what to do now.
2. Pick the right length
On social media, attention is won in the first seconds. For a launch, 15 to 30 seconds is enough: 15 for stories and ads, 20 for an all-purpose announcement, 30 when there are several things to show.
3. Match the format to the network
One video doesn't display well everywhere: vertical 9:16 for Reels, TikTok and stories, square 1:1 for LinkedIn, Instagram and Facebook feeds, and landscape 16:9 for YouTube, your website and Product Hunt.
4. Keep your brand identity
Reuse your colors, fonts and tone: the video should be recognizably yours and consistent with the site viewers will land on.
5. Common mistakes
- Opening with a long animated logo: the hook has to come first.
- Too much text on screen: a few words, large.
- Generic illustrations instead of the real product.
- Forgetting muted playback: many people watch without sound, so the text must carry the message.
- No call to action, or a link that's hard to find.
Do it in ten minutes with Bragr
Bragr applies this structure automatically: it reads your site, reuses its copy, colors, fonts and screens, adds royalty-free music, and delivers the video, a preview image and a post caption. You only choose the length and format.
Frequently asked questions
- Do I need a voice-over?
- Not for a short launch video: most people watch it muted in their feed. Clear on-screen text does the job.
- What is the ideal length for a launch video?
- Between 15 and 30 seconds. 20 seconds is a good compromise for an announcement used across several networks.
- Do I need several versions of the video?
- Ideally one per format you use: 9:16 for vertical, 1:1 for feeds, 16:9 for YouTube and your website.