Guide
How much does a launch video cost? How to get a cheap one
Updated 24 October
In short
A short launch video can cost anything from nothing (if you edit it yourself, spending hours on it) to several hundred euros or more with an editor or an agency. The cheapest option that doesn't eat your time is an automated tool: with Bragr, you paste your website's address and get your video in about ten minutes, from €4.99, with no subscription.
What drives the price of a video
Whatever the method, you mainly pay for three things:
- creation time: writing the message, capturing screens, editing;
- skill: pacing, typography, consistency with your brand;
- rights: music cleared for commercial use, fonts, images.
Four ways to get a video, from most to least expensive
- Agency or motion design studio: a polished custom video, but the highest budget and weeks of lead time.
- Freelance editor: a good middle ground for a personalized video, usually from a few dozen to several hundred euros depending on length and complexity, with a few days of lead time.
- Doing it yourself with editing software: little or no money spent, but hours of work, and a version to redo for each format.
- An automated tool like Bragr: a few euros, about ten minutes, and all three formats (vertical, square, landscape) available.
Why Bragr is so cheap
Everything is automated: Bragr visits your site, reuses its copy, colors, fonts and screens, composes royalty-free music and edits the video with no human in the loop. That's what makes €4.99 for 15 seconds, €5.99 for 20 seconds and €6.99 for 30 seconds possible, VAT included, as a one-time payment.
Cheap, not shoddy
A cheap video is still useful if it gets the basics right: an instant hook, your real product on screen, two or three benefits and a call to action. That's the structure Bragr applies to every video. For filmed footage, a voice-over or a fully custom script, an editor or an agency is still the better fit.
Frequently asked questions
- What's the cheapest launch video?
- Doing it yourself costs almost no money but a lot of time. Without spending time, an automated tool like Bragr is the cheapest: from €4.99 per video.
- Is there a subscription?
- No. Each video is a one-time payment, with no account or subscription.
- Is music included in the price?
- Yes, along with a preview image and a caption ready to post. The music is composed for each video, with no rights to pay.